Based in Pasadena, CA · Graduating May 2026 · Open to full-time opportunities

Hi, I'm Zuocheng.
Thrill seeker, problem finder.

I've always been a thrill seeker — pushing the limits and embracing a challenge. In the snow, on the court, in the studio.

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Portrait of Zuocheng Xu
About

Curious by default.

Today, as an industrial designer, I'm driven by curiosity and a desire to improve everyday life through design. I find the problems — observing, exploring widely, and pushing ideation beyond conventional limits.

Combining imagination with emerging technologies, I turn concepts into real, usable products. Even the smallest solutions can make a huge impact — life a little easier, giving people more time to spend really living.

5
internships & studios
3
languages spoken
∞
late-night prototypes
How I work

Four principles I come back to, project after project.

01
Principle

Start with the verb. If you can't describe the job, you can't design the tool.

02
Principle

Hierarchy is a budget. Nothing is important if everything is.

03
Principle

Motion is meaning. An interface that moves badly thinks badly.

04
Principle

Ship, observe, soften. The first version is always a question.

Résumé

A short timeline.

Roles, studies, and a few things that changed how I work.

May 2025 — Aug 2025

Product Design Intern · Beijing Huashi Technology Co., Ltd

Beijing, China — Contributed to automotive product design across concept and refinement stages, supporting interior/exterior proposals with CAD modeling and cross-functional reviews.

Jan 2024 — Apr 2024

New Balance × ArtCenter · Performance Footwear Studio

Pasadena, CA — Selected as one of fourteen students to design a performance footwear concept for the 2028 LA Olympics. Built functional prototypes addressing material innovation and biomechanics.

Oct 2023 — Jan 2024

Teaching Assistant · Product Design 3

ArtCenter College of Design — Supported instruction in advanced workflows (SolidWorks, KeyShot, 3D printing) and gave one-on-one feedback during critiques.

May 2023 — Aug 2023

Product Designer Intern · SAIC-GM-Wuling Automobile Co., Ltd.

Shanghai, China — Contributed to automotive product design across concept and refinement stages with CAD modeling and cross-functional engineering alignment.

May 2022 — Aug 2022

Product Designer Intern · SAIC Motor

Shanghai, China — Competitive analysis and positioning research for automotive interiors and exteriors. Produced presentations, renderings, and design documentation.

Sep 2021 — May 2026

B.S. Product Design · ArtCenter College of Design

Pasadena, CA — Industrial and product design with an emphasis on performance innovation, biomechanics, and advanced manufacturing.

Let's build something

Say hello.